Frequently, members of groups have colors assigned to them for their concert goods and sometimes outfits. As of Wonderful Hearts, all units and members began to have standard colors. Starting in 2012 member, colors became more prominent outside of concerts and have been featured in singles and albums.
Morning Musume
The members of Morning Musume were assigned an official image color from their spring 2005 tour onwards. Since January 2010, their group color from Hello! Project concerts has been Red. The group's color for the one-time unit Hello! Project Mobekimasu was Red.
| Color | Member | Former Owner |
| Red / Italian Red | Kaga Kaede (2016-Present) |
Fujimoto Miki (2005-2007), Kusumi Koharu (2007-2009), Sayashi Riho (2011-2015) |
| Orange | Not in use | Kamei Eri (2005-2010), Kudo Haruka (2011-2017) |
| Light Orange | Haga Akane (2015-Present) |
None |
| Yellow / Golden Yellow |
Yokoyama Reina (2016-Present) |
Takahashi Ai (2005-2011) |
| Light Yellow / Honey |
Iikubo Haruna (2012-Present) |
Michishige Sayumi (2005-2006) |
| Yellow-Green | Ikuta Erina (2012-Present) |
Niigaki Risa (2005-2012) |
| Emerald Green | Sato Masaki (2011-Present) |
Linlin (2007-2010) |
| Green | Not in use | Suzuki Kanon (2011-2016) |
| Blue / Royal Blue |
Ishida Ayumi (2011-Present) |
Ogawa Makoto (2005-2006), Junjun (2007-2010) |
| Light Blue | Not in use | Tanaka Reina (2005-2013) |
| Sea Blue | Ogata Haruna (2015-Present) |
None |
| Light Purple / Lavender |
Oda Sakura (2012-Present) |
Yaguchi Mari (2005), Mitsui Aika (2006-2012) |
| Purple | Nonaka Miki (2015-Present) |
Yoshizawa Hitomi (2005-2007), Ikuta Erina (2011-2012) |
| Hot Pink / Deep Pink |
Fukumura Mizuki (2011-Present) |
Ishikawa Rika (2005) |
| Pink | Not in use | Konno Asami (2005-2006), Michishige Sayumi (2006-2014) |
| Light Pink | Makino Maria (2015-Present) |
None |
| Grey | Not in use | Kusumi Koharu (2005-2007) |
| White | Morito Chisaki (2017-Present) |
None |
| Chocolate | Not in use | Iikubo Haruna (2011-2012) |
S/mileage / ANGERME
As of July 2015, their group color represented in concerts is Blue.
| Color | Member | Former Owner |
| Red | Wada Ayaka (2014-Present) |
Takeuchi Akari (2011-2014) |
| Orange | Katsuta Rina (2014-Present) |
Kosuga Fuyuka (2011) |
| Yellow | Sasaki Rikako (2014-Present) |
Katsuta Rina (2011-2014) |
| Yellow-Green | Funaki Musubu (2017-Present) |
Ogawa Saki (2009-2011) |
| Green | Aikawa Maho (2014-Present) |
Tamura Meimi (2011-2014) |
| Aqua Blue | Kamikokuryo Moe (2016-Present) |
none |
| Blue | Takeuchi Akari (2014-Present) |
Wada Ayaka (2009-2014) |
| Light Blue | Murota Mizuki (2014-Present) |
Nakanishi Kana (2011-2014) |
| Purple | Not in use | Tamura Meimi (2014-2016) |
| Light Purple/ Lavender |
Kawamura Ayano (2017-Present) |
Fukuda Kanon (2009-2014) |
| Deep Pink | Kasahara Momona (2016-Present) |
Fukuda Kanon (2014-2015) |
| Light Pink | Nakanishi Kana (2014-Present) |
Maeda Yuuka (2009-2011) |
Juice=Juice
On February 25, through a YouTube video, Tsunku assigned each member of Juice=Juice a fruit. However, in promotions and merchandise, they use the colors most similar to their fruit. As of July 2013, their group color represented in concerts is Purple.
| Member | Color |
| Miyazaki Yuka | Peach |
| Kanazawa Tomoko | Apple |
| Takagi Sayuki | Lemon |
| Miyamoto Karin | Grape |
| Uemura Akari | Melon |
| Danbara Ruru | Orange |
| Yanagawa Nanami | Medium Blue |
- Former Members
- Otsuka Aina - Orange (2013)
Country Girls
The official member colors were announced at a "Itooshikutte Gomen ne / Koi Dorobou" release event on March 25, 2015. As of July 2015, their group color represented in concerts is Orange.
| Member | Color |
| Yamaki Risa | Lime |
| Morito Chisaki | Orange |
| Ozeki Mai | Medium Blue |
| Yanagawa Nanami | Purple |
| Funaki Musubu | Yellow |
- Former Members
- Shimamura Uta - Daisy (2015)
- Inaba Manaka - Italian Red (2015-2016)
- Tsugunaga Momoko - Pink (2015-2017)
Kobushi Factory
In June 2015, on Hello! Station, Kobushi Factory and Tsubaki Factory received their t-shirt with official colors on. As of July 2015, their group color represented in concerts is Grey.
| Member | Color |
| Hirose Ayaka | Turquoise |
| Nomura Minami | Royal Blue |
| Hamaura Ayano | Pink |
| Wada Sakurako | Green |
| Inoue Rei | Purple |
- Former members
- Fujii Rio - Mustard (2015-2017)
- Ogawa Rena - Red (2015-2017)
- Taguchi Natsumi - Orange (2015-2017)
Tsubaki Factory
In June 2015, on Hello! Station, Kobushi Factory and Tsubaki Factory received their t-shirt with official colors on. As of July 2015, their group color represented in concerts is Pink.
| Member | Color |
| Yamagishi Riko | Light Green |
| Ogata Risa | Light Orange |
| Niinuma Kisora | Light Blue |
| Tanimoto Ami | Light Purple |
| Kishimoto Yumeno | Yellow |
| Asakura Kiki | Light Pink |
| Ono Mizuho | Emerald Green |
| Onoda Saori | Peach |
| Akiyama Mao | Light Red |